"Your Body is Your Home. Don't Smoke" is the slogan - there has been a little (but not that much as far as I can tell) discussion about these adverts from an award winning Anti-Smoking campaign in Brazil - here and here.
(I'd also be interested to know if the property owners gave their permission for the images to be used?)
below - a non-ad Katrina photo from Polidori - at least so far. Roofing Contractor anyone?