Thursday, April 01, 2010

Starbucks Listens to Customer Request for More Sizes - including the 128 fl oz "Plenta"

From the Starbucks company blog:

'SEATTLE, April 1, 2010 –Starbucks announced today the introduction of two new beverage sizes in stores in the U. S. and Canada this Fall. The announcement follows a year of research and direct customer feedback through requesting even more choice in beverage size.

“Whether customers are looking for a large or small size, the Plenta and the Micra satisfy all U.S. and Canada customers’ needs for more and less coffee,” said Hugh Mungis, Starbucks VP of Volume. “Our size selection is now plentiful.”

Plenta™ (128 fl oz) and Micra™ (2 fl oz) cups arrive in Starbucks stores this Fall. Derived from Italian word for plentiful or small, the Plenta™ delivers coffee lovers record amounts of the world’s finest coffee beverages while the Micra™ delivers a quick and satisfying morsel of goodness.

Recognizing the potential impact the Plenta™ presents for municipal waste collection, Starbucks is also suggesting several subsequent uses for the Plenta™ cup post coffee enjoyment. Suggested usage options include popcorn receptacle, rain hat, perennial planter, lampshade or yoga block. The Micra also serves as a convenient milk dish for kittens, soft boiled egg cup or paper clip holder."

well - my favourite April Fool Day joke of the day so far. Mind you. as a coffee lover/addict (even if Starbucks isn't usually my number 1 choice) I'm quite drawn to the idea of a Plenta Latte....


cowwithaballoon said...

I love the idea that April Fools day jokes can be used as advertisement for multi-billion dollar corporation. A stupid tradition gives the opportunity to be creative so that the people that pay them can sell some coffee. It is probably somewhat frivolous and caused undue confusion to certain individuals such as myself. It is weird "corporate" art, and that is somewhat beautiful. It is self-parody and cultural-parody. I don't know. It is just a good joke, and a well done joke at that. Life is beautiful, and i sort of want to go buy some coffee right now.

Unknown said...

That is a great April Fools day joke. I actually believed it for a few seconds, but as I read further (and looked at the date on which it was posted) I realized it couldn't be possible. Although it would be a fun idea. I can already picture people being all jittery trying to drink more coffee. That would be crazy chaos!