Wednesday, June 13, 2007

25x100 - Julian Thomas decides to give it a try

Well, it looks like Julian Thomas has moved from cautious scepticism to experimentation.

He's decided to offer affordable editions of small prints a la Bekman's 20x200 (oh and don't blame Julian for the title above - that's all my doing)

His first offering a 4x12 print of this image from his ‘Three Part Inventions’ series for only 25 Euros (click on it to enlarge). Imo that's a bargain for great piece of work.

And hey - the guy makes his art with an ancient Rollei TLR that needs more coddling and tender care than Paris Hilton, so pony up and help him buy a backup....

And believe me, one day you won't be able to afford even a 4x6 of one of Julian's prints, so grab em while you can. You can contact Julian here


Anonymous said...

hhhmmmm paris Hilton jokes,
'my camera gets slapped around like Paris Hilton on a night out with Barnsley rugby club..'
'my rollei can't do a full days work without running home to daddy...'

Anonymous said...

I was really pleased when I read Julian's post this morning - I hope that the edition sells through quickly.

Now if only you would come around too Tim!

The stakes are high for me, on lots of levels. I understand the concerns voiced, and I've given them a lot of thought.

It's important to remember, 20x200 is not meant to replace smaller editions/higher prices. I see it as being complementary, and it's geared towards a different audience. Here's what I said in the Murketing interview:

I am not creating a ghetto for artists who are going to churn out cheap work, rather I’m creating unique opportunities to get work that’s usually much more expensive at an insanely affordable price... the $20 pieces are going to be small - never bigger than 8×10. It’s a great value, which is a weird word to apply to art, but believe me there are a lot of value minded art buyers out there... it’s not meant to compete with more expensive work.

It'll be interesting to see how it all unfolds and in the meanwhile, I'm really enjoying the dialogue. Thanks for writing about it, and for keeping the conversation going.

tim atherton said...

Okay Jen, I'm not exactly against it, but I'm not quite for it... ambivalent I guess is the best word.

For a couple of reasons

One is that I actually experimented with this a few years ago (yes, the conditions were slightly different then), but it wasn't what you would call a resounding success...

Second is that this kind of micro-art edition has garnered some quite negative responses to date from a number of quarters (collectors/galleries et al) and I'm interested to see if that changes.

I am actually considering following Julian's lead - but not right now due to still photogrpahing, developing and printing a project.

So I will be quite interested to see how Julian's especially goes -particularly without the "Bekman" brand name to drive it... :-)

Luis said...

If for no other reason, this is a good idea in that it breaks through the dominant marketing conventions of the day. Yes, I hope it works and taps into a fringe segment of the market that has been waiting for a long time for such an opportunity.

A lot of potential buyers have had to make do with posters and/or sidewalk-show imagery, yet are educated, savvy and hunger for more.

The world of the arts merchants has encysted itself in its own drag shadow for decades now, and is, historically speaking, overly ripe for change.

Good Luck, Julian! And a hello to Ms Bekman. I have long admired your daring.

--- Luis